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Недавно искали: identity; Путешествие императрицы по России в 1787 году. как рекламная политическая акция: монография; de; v1; topics medicine; health;
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Reklama u zakhīdnoukraïnsʹkīĭ presī (1919-1939 rr.)

Nīronovich І.
История
UKRAINE , Ukraine
Publisher
Paīs
Published in
Lʹvīv
Year
2023
Pages
350
Cover
Hard
Weight
0.450 kg
ISBN
9786177694556
42 USD
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6 USD
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Комплексно досліджено рекламу в західноукраїнській пресі, яка функціонувала на питомих українських етнонаціональних засадах. Схарактеризовано суспільно-політичні, соціально-економічні, культурно- ідеологічні процеси, які впливали на розвиток і становлення рекламної комунікації в ареалі Польської держави (1919–1939 рр.). Окреслено сутність української національної домінанти пресового рекламного дискурсу в умовах бездержавності. Розкрито функції, тематику, зміст реклами в контексті просвітницької пропаганди новітніх науково-технічних здобутків у галузях промислового і сільськогосподарського виробництва, досягнень у торгівлі, культурі, мистецтві, пресі, побуті.
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