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Reklama v deĭstvii. Strategii prodviz︠h︡enii︠a︡

2oe izdanie

( Serie Akademii︠a︡ reklamy )
Muzykant V.L.
Massenmedien
RUSSIA , Moscow
Publisher
Eksmo
Published in
M.
Year
2009
Pages
240
Cover
Hard
Circulation
2500 copies
Weight
0.460 kg
ISBN
978-5-699-30737-1
47 USD
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The book presents the information on advertising. Each spread of the book has a bright catchy slogan, illustrated with a slide, and a text explanation. The book comprises a review of communication strategies of product promotion and analysis of the current state of advertising, creates special graphic effects, presenting advertisements as a living growing organism.
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