Reklamnyĭ diskurs i reklamnyĭ tekst
Kollektivnai︠a︡ monografii︠a︡
en
translation: Advertising discourse and advertising text - Collective monograph
25 USD
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The monograph represents the results of a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques in modern advertising.