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Reklamnyĭ diskurs i reklamnyĭ tekst

Kollektivnai︠a︡ monografii︠a︡

en
translation: Advertising discourse and advertising text - Collective monograph
Publisher
Nauka
Published in
M.
Year
2011
Pages
296
Cover
Soft
Circulation
500 copies
Language
In Russian
Weight
0.28 kg
ISBN
978-5-02-037667-0
25 USD
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6 USD
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The monograph represents the results of a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques in modern advertising.
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