Reklamnaia audiokommunikatsiia v sovremennoi kul'ture
Published in
Rostov-na-Donu
Illustrations and maps
illustrations; scores
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The author views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern culture on sound realities of advertising, reveals genesis of sound expression, and characterizes possibilities of manipulating psychological impact on mass consciousness.
