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Advertising and Mass Culture: Maidservant or Mistress?

Study Guide

Uchionova V.V.
Mass Media
RUSSIA , Moscow
Publisher
IUniti-Dana
Published in
M.
Year
2008
Pages
248
Volume1
248
Illustrations and maps
illustrations
Cover
Hardcover
Circulation
3000 copies
Weight
0.365 kg
ISBN
978-5-238-01326-8
23 USD
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The edition is unique because despite of a large number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of interplay between advertising and different aspects of the mass culture, he also pays due attention to the reasons for leadership of advertising technologies in it.
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