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Advertisement image: technologies of collective consciousness influence

Monograph

en
translation: Advertisement image: technologies of collective consciousness influence - Monograph
Markova E.V., Kolyshkina T.B., Shustina I.V
Culture
RUSSIA , Central Russia
Publisher
RIO I︠A︡GPU
Published in
I︠A︡roslavlʹ
Year
2017
Pages
224
Cover
Paperback
Circulation
100 copies
Language
In Russian
Weight
0.27 kg
ISBN
978-5-00089-157-5
27 USD
Shipping:
6 USD
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Основное внимание в данной книге уделено описанию теоретико-методологических оснований исследования и создания рекламного образа. Используя междисциплинарный подход, авторы ставят задачу показать широкий контекст функционирования образов данного типа. В книге представлены обусловленные рыночными тенденциями практики, которые могут быть использованы специалистами для принятия решений в области маркетинговых коммуникаций.
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