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Customer value creation behavior
Customer value creation behavior
Youjae Yi
We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an es…
Routledge
Colchester, Essex, 2015,
Hard, 164 p, (In English)
ISBN 978-1-13-802102-0
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Colchester, Essex, 2015,
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ISBN 978-1-13-802102-0
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