Publications by
Uchi︠o︡nova V.V.:
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Advertising and Mass Culture: Maidservant or Mistress?
Study Guide
Uchionova V.V.
The edition is unique because despite of a large number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of i…
IUniti-Dana
M.,
2008,
3000 copies,
Hardcover,
248 p., il,
(In Russian)
ISBN 978-5-238-01326-8
23 USD
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IUniti-Dana
M.,
2008,
3000 copies,
Hardcover,
248 p., il,
(In Russian)
ISBN 978-5-238-01326-8
