Publications by
Shchepilova G.G.:
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Reklama v ekonomicheskoĭ strukture SMI
Uchebnoe posobie
Shchepilova G.G.
The aim of the proposed manual is to show, that advertising is a main financial source for independent mass media. The author dwells on the following: how the advertising is included into the modern marketing process, how the sale of advertising is …
MediaMir
M.,
2006,
500 copies,
Soft,
168 p,
(In Russian)
ISBN 5-91177-009-1
M76815
$32.00
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MediaMir
M.,
2006,
500 copies,
Soft,
168 p,
(In Russian)
ISBN 5-91177-009-1
M76815
