Publications by
Shchepakin M.B.:
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Marketing management of the functioning and development of retail chains
Monograph
SHCHepakin M.B.,
Mikhailova V.M.,
Oblogin M.V.
The theoretical aspects of marketing management of the functioning and development of retail chains in the context of commodity diversification are considered. The analysis of the management of marketing activities of retail chains in the market of …
KubGTU
Krasnodar,
2023,
500 copies,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
C09492
$41.00
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KubGTU
Krasnodar,
2023,
500 copies,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
C09492
Structural modernization as the basis for sustainable development of industry in the region
Monograph
SHCHepakin M.B.,
KHandamova E.F.,
Gubin V.A.
The monograph reveals approaches to managing innovative changes in a modernized economy, proposes a mechanism for forming a system of advertising and marketing support for a strategy of managing sustainable business development, and formulates appro…
KubGTU
Krasnodar,
2022,
500 copies,
Soft,
270 p., il., tables,
(In Russian)
ISBN 978-5-8333-1136-3
C09286
$41.00
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KubGTU
Krasnodar,
2022,
500 copies,
Soft,
270 p., il., tables,
(In Russian)
ISBN 978-5-8333-1136-3
C09286
Structural modernization of the region's industry: approaches, priorities, mechanisms
Monograph
SHCHepakin M.B.,
KHandamova E.F.,
Gubin V.A.
The economic essence of restructuring as a tool for structural modernization of the regional economy is revealed. The monograph presents the basic concepts and approaches to the structural modernization of industry in the region. Using the example o…
KubGTU
Krasnodar,
2020,
510 copies,
Hardcover,
234 p,
(In Russian)
ISBN 978-5-8333-0927-8
C10109
$41.00
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KubGTU
Krasnodar,
2020,
510 copies,
Hardcover,
234 p,
(In Russian)
ISBN 978-5-8333-0927-8
C10109
Brend-kommunikatsii v usloviiakh modernizatsii ekonomiki
Monografiia
SHCHepakin M.B.,
KHandamova E.F.,
Gubin V.A.
В монографии определена значимость бренда и обоснованы инструменты бренд-коммуникаций в условиях модернизационных преобразований в национальной экономике.
Монография будет интересна не только научным работникам, преподавателям, аспирантам и студентам…
KubGTU
Krasnodar,
2022,
500 copies,
Paperback,
246 p,
(In Russian)
ISBN 978-5-8333-1118-9
C09490
$41.00
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KubGTU
Krasnodar,
2022,
500 copies,
Paperback,
246 p,
(In Russian)
ISBN 978-5-8333-1118-9
C09490
KubGTU
Krasnodar,
2022,
500 copies,
Paperback,
236 p,
(In Russian)
ISBN 978-5-8333-1111-0
C09491
