Publications by
Nigel Piercy:
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Export strategy: markets and competition (RLE marketing)
Nigel Piercy
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market conc…
Routledge
Colchester, Essex,
2014,
Hard,
280 p,
(In English)
ISBN 978-1-13-879019-3
USD
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Routledge
Colchester, Essex,
2014,
Hard,
280 p,
(In English)
ISBN 978-1-13-879019-3
Marketingovoe bi︠u︡dz︠h︡etirovanie
Politiko-organizat︠s︡ionnai︠a︡ modelʹ
Nigel Piercy
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describe…
Routledge
Colchester, Essex,
2014,
Hard,
538 p,
(In English)
ISBN 978-1-13-879089-6
171 USD
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Routledge
Colchester, Essex,
2014,
Hard,
538 p,
(In English)
ISBN 978-1-13-879089-6
Marketing organisation (RLE marketing)
Nigel Piercy
Книга посвящена жизни и деятельности заслуженного деятеля науки РСФСР, профессора Киселева П.Н., являющегося одним из основоположников отечественной радиобиологии.
Routledge
Colchester, Essex,
2014,
Hard,
248 p,
(In English)
ISBN 978-1-13-879151-0
USD
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Routledge
Colchester, Essex,
2014,
Hard,
248 p,
(In English)
ISBN 978-1-13-879151-0
