Publications by
Mikhaĭlova V.M.:
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Marketingovoe upravlenie funktsionirovaniem i razvitiem torgovykh setei
Monografiia
SHCHepakin M.B.,
Mikhailova V.M.,
Oblogin M.V.
The theoretical aspects of marketing management of the functioning and development of retail chains in the context of commodity diversification are considered. The analysis of the management of marketing activities of retail chains in the market of …
KubGTU
Krasnodar,
2023,
500 copies,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
41 USD
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KubGTU
Krasnodar,
2023,
500 copies,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
