Publications by
Kolokolʹt︠s︡eva T. N. (ed.):
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Reklamnyĭ diskurs i reklamnyĭ tekst
Kollektivnai︠a︡ monografii︠a︡
Kolokolʹt︠s︡eva T. N. (ed.),
Kolokolʹt︠s︡eva T. N. (ed.)
The monograph represents the results of a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques i…
Nauka
M.,
2011,
500 copies,
Soft,
296 p,
(In Russian)
ISBN 978-5-02-037667-0
M68951
$25.00
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Nauka
M.,
2011,
500 copies,
Soft,
296 p,
(In Russian)
ISBN 978-5-02-037667-0
M68951
