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Publications by Guilherme Pires, John Stanton:
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Ethnic marketing
Ethnic marketing
Culturally sensitive theory and practice
Guilherme Pires, John Stanton
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance …
Routledge
Colchester, Essex, 2015,
Hard, 364 p, (In English)
ISBN 978-0-415-83600-5
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Colchester, Essex, 2015,
Hard, 364 p, (In English)
ISBN 978-0-415-83600-5
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