Publications by
Francis Buttle, Stan Maklan:
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Customer relationship management
Concepts and technologies, 3rd Edition
Francis Buttle, Stan Maklan
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, exp…
Routledge
Colchester, Essex,
2015,
Soft,
400 p,
(In English)
ISBN 978-1-13-878983-8
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Routledge
Colchester, Essex,
2015,
Soft,
400 p,
(In English)
ISBN 978-1-13-878983-8
