Publications by
Alan Charlesworth:
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An introduction to social media marketing
Alan Charlesworth
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the firs…
Routledge
Colchester, Essex,
2015,
Soft,
228 p,
(In English)
ISBN 978-0-415-85617-1
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Routledge
Colchester, Essex,
2015,
Soft,
228 p,
(In English)
ISBN 978-0-415-85617-1
Digital Marketing
A practical approach, 2nd edition
Alan Charlesworth
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examp…
Routledge
Colchester, Essex,
2014,
Soft,
366 p,
(In English)
ISBN 978-0-415-83483-4
USD
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Routledge
Colchester, Essex,
2014,
Soft,
366 p,
(In English)
ISBN 978-0-415-83483-4
