Strukturnai︠a︡ modernizat︠s︡ii︠a︡ kak osnova ustoĭchivogo razvitii︠a︡ promyshlennosti regiona
Monografii︠a︡
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The monograph reveals approaches to managing innovative changes in a modernized economy, proposes a mechanism for forming a system of advertising and marketing support for a strategy of managing sustainable business development, and formulates approaches to the formation, research and methodological support of the implementation of a program for the structural modernization of the regional economy. The monograph proposes a model for managing the innovative development of Russian business in the context of geo-economic "embolization" of resource flows within the framework of a mobilization economy. On the example of Russian economy.
Author: Shchepakin Mikhail Borisovich is Doctor of Economic Sciences, Professor. Gubin Viktor Anatolyevich Doctor of Economic Sciences, Professor.
