Печатната реклама през периода на социализма в България (1944–1989)
Теоретични аспекти и историческо развитие
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The topic of this monograph is of interest due to the fact that for the period of socialism in Bulgaria (1944–1989) there is no comprehensive scientific study that analyzes print advertising. That is why the author aims to trace its development. The subject of the research is the changes that have occurred over time in advertising communication, and the object is printed periodicals. The cornerstone of the research is the conducted empirical study of advertisements in Bulgarian printed periodicals, as well as the comparative analysis between the individual periods. More than 7,000 newspapers and magazines have been analyzed, and the total number of advertisements in them is almost 30,000. All this gives the author reason to bring out the specific features of print advertising, characteristic of this extensive and varied period, taking into account the prerequisites for its condition.
