Massmedia v obshchestve potreblenii︠a︡ emot︠s︡iĭ
Monografii︠a︡
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Volgograd
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The monograph analyzes the theoretical, cognitive and methodological methods of studying the phenomenon of mass media, which have become widespread in social philosophy, sociology, philosophy of culture. The book considers the main theoretical approaches to the study of mass communication. The concepts of "mass communication" and "mass media" are defined and differentiated in the monograph. The key role of mass communication in the formation of real consciousness of people is established. It is proven that mass communication, creating a picture of the world and influencing the perception of individuals, is mediated by other forms of social communication: local, group and interpersonal. It is shown that the main trend in the development of society is the unfolding globalization. Of particular interest in the context of this work are the socio-cultural consequences of globalization, and those associated with the functioning of the media. The article analyzes a new type of messages containing false information, which has received the name "fake" in mass communication, as well as potential generators of fake, the features of the mechanisms of its creation, transmission and perception by the mass consciousness, which is largely carried out as a result of targeted influence on the sphere of emotions of modern man.
