Маркетинговое консультирование в Казахстане: организация, качество, эффективность
Материалы международного кругого стола 12 апреля 2002 г
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Almaty
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Practical questions of marketing acquire special attention in the process of formation and development of market relations. Today marketing consulting becomes of extreme importance because of such acute issues as adaptation of business to rapidly changing conditions of native and foreign markets, efficient use of marketing information, effective methods of cooperation with competitors, the choice of successful variants of investment, progressive technologies of goods advancement on the market, formation of marketing politics - all these aspects were covered on the conference. The book is a collection of materials delivered at the conference.
