Z︠H︡urnalistika v 2007 godu: SMI v uslovii︠a︡kh globalʹnoĭ transformat︠s︡ii sot︠s︡ialʹnoĭ sredy
Sbornik materialov Vserossiĭskoĭ nauchno-prakticheskoĭ konferent︠s︡ii
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Social conflicts at the beginning of the XXIst century show that despite an intensive transformation of the social environment, influenced by the global processes, Mass Media does not function active enough in it, what affects the media’s contents, which is not adequate to the real social living conditions. The situation is aggravated by rather old communicative strategies. When solving these relevant problems it is important to improve the editing and creative practice of the journalists and the mass media Gallup polls.
