Glamur 2.0: teleserialy, masskulʹt i sot︠s︡media kak sozdateli virtualʹnoĭ realʹnosti
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Georgy Georgievich Pocheptsov - Doctor of Philology, professor, science fiction writer, scientist, author of more than 20 books for children and more than 40 on the topic of communication theory. Honored Journalist of Ukraine, member of the National Union of Writers.
The modern world is undergoing active modifications. Its new characteristics often confuse us, therefore, in order to survive in it, we must know its basic transformations. Glamor, mass culture, social media, television series that create their virtual reality instead of physical reality came into this world.
Glamor is part of a new visual culture. Muscult is a different type of culture that fills a person’s free time. Today, television series have become the main source of mass culture: they perform the functions of religion and ideology, and their "priests" are hidden behind vivid scenes and brilliant heroes. New generations are ready to perceive the mass culture as complex and massive. And this is another dimension of complexity. Simply, everyone chooses what he can do.
