Moda i li︠u︡di. Novai︠a︡ teorii︠a︡ mody i modnogo povedenii︠a︡
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The book is devoted to the study of such a complex social phenomenon as fashion. Why do people follow fashion? How do fashion and customs correlate? What are the values of fashion? What is the interconnection between fashion and popular culture? These and many other issues associated with the phenomenon of fashion are analyzed by the author of the book.