Evoli︠u︡t︠s︡ii︠a︡ vizualʹnogo obraza v massmediĭnoĭ kommunikat︠s︡ii
Kollektivnai︠a︡ monografii︠a︡
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The multi-monograph is a comprehensive study united by a common theme and goal. The authors focus on various formats and aspects of visualization in the modern media space. Using traditional periodicals, Internet projects, thematic media and advertising communications as examples, not only the methods and trends of illustrating and visually designing content, but also the process of their transformation are considered. The paragraphs consistently reveal the functional capabilities of visualization, its influence on other components of a media message, prospects for research and practical application of the visual component in mass communications. The materials of the collective monograph "Evolution of the Visual Image in Mass Media Communication" can be recommended to students and teachers of such areas of study as media communications, journalism, advertising and public relations, philology and other humanitarian areas related to mass communications; researchers in the field of philology, philosophy, sociology, cultural studies.
