Etnicheskie tradit︠s︡ii i sovremennye innovat︠s︡ii v khudoz︠h︡estvennykh tekstakh
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The art text is analyzed as the culturological phenomenon possessing the ethnocultural and esthetic signs defining universal and specific sign systems in creative practicians. On the example of various verbal and visual texts processes of influence of traditions and innovations on modern culture of Kabardino-Balkarian Republic are investigated.