Reklama v deĭstvii. Strategii prodviz︠h︡enii︠a︡
2oe izdanie
(
Serie Akademii︠a︡ reklamy
)
es ist herausgegeben in
M.
47 USD
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The book presents the information on advertising. Each spread of the book has a bright catchy slogan, illustrated with a slide, and a text explanation. The book comprises a review of communication strategies of product promotion and analysis of the current state of advertising, creates special graphic effects, presenting advertisements as a living growing organism.
