Reklamnai︠a︡ audiokommunikat︠s︡ii︠a︡ v sovremennoĭ kulʹture
es ist herausgegeben in
Rostov-na-Donu
Illustrationen und Karten
illustrations; scores
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The author views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern culture on sound realities of advertising, reveals genesis of sound expression, and characterizes possibilities of manipulating psychological impact on mass consciousness.
