Reklamata i marketingovite komunikat︠s︡ii po vreme na chernata smʺrt (koronavirusa)
es ist herausgegeben in
Sofii︠a︡
$25
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The book is for everyone active in the field of communications, including university students, advertising and public relations experts, marketing consultants, brand managers, linguists, sociologists, psychologists, political scientists, teachers, journalists, painters and photographers. It will help them improve their communication skills while fighting the deadly coronavirus. No such book has been published in the world before. It analyzes the latest and the best international marketing practices in the effort to overcome the coronavirus crisis and examines dozens of the best-working and efficient marketing communication strategies and approaches against the virus.
