Aktivna prodaja - od zelja kupaca i potrosaca do uspjesnog prodavaca
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Zagreb
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"Active sales" deals with all elements of sales - motives for buying and the world of emotions, shopping experience, sales space, characteristics and behavior of sellers in consumer goods stores, and sales communication. A new book by Professor Pavlek, a lecturer and manager who led the largest campaigns in the food industry and sales staff training for large banking systems.
