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Mikhaĭlova V.M.:
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Marketingovoe upravlenie funkt︠s︡ionirovaniem i razvitiem torgovykh seteĭ
Monografii︠a︡
Shchepakin M.B.,
Mikhaĭlova V.M.,
Oblogin M.V.
The theoretical aspects of marketing management of the functioning and development of retail chains in the context of commodity diversification are considered. The analysis of the management of marketing activities of retail chains in the market of …
KubGTU
Krasnodar,
2023,
500 von Kopien,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
41 USD
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KubGTU
Krasnodar,
2023,
500 von Kopien,
Paperback,
266 p,
(In Russian)
ISBN 978-5-8333-1173-8
