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Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi (ed.):
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Global branding and country of origin
Creativity and passion
Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi (ed.)
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurt…
Routledge
Colchester, Essex,
2015,
Hard,
121 p,
(In English)
ISBN 978-1-13-880161-5
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Routledge
Colchester, Essex,
2015,
Hard,
121 p,
(In English)
ISBN 978-1-13-880161-5
